Verizon: World cup - Home Turf: Mexico
“The campaign, titled “Home Turf,” celebrates New York culture through the lens of soccer and the World Cup, exploring the experience of local Argentinian, Brazilian, Mexican and Colombian communities through emblematic characters from each. The short films showcase how individuals from each country embrace soccer in their lives as a connection to their families and heritage.
To facilitate authentic portraits of the communities and passions that surrounds the sport and the cultural connection it provides, Picture Farm’s executive producer Chris Bren and creative director Toddy Stewart proposed to Verizon and FOX Sports the idea of handpicking directors from each of the represented communities to capture the cultural nuances and genuine understanding of the depth of devotion.” - Picture Farm
Credits:
Release Year: 2018
Release Location: Worldwide
Project Type: Live Action Commercial
Agency: FOX SPORTS
Production Company: PICTURE FARM PRODUCTION
Executive Producer: PETRA AHMANN
Producer: LAUREN BICKERS
Director: DANIEL URIBE
Director of Photography: HTAT LIN HTUT
1st AC: ZACHARY KERTESZ & JASMINE CHANG
2nd AC: JACOB MALLIN
Gaffer: JON STEVENS
Sound Mixer: JEFF GAUMER & JON FLORES
Production Assistant: JOSEPH DIMANCHE & TOM MCCARTHY
Executive Producer: CRIS BREN
Creative Director: TODD STEWART
Account Manager: JACQUELINE THOMPSON
Production Coordinator: LORENA ALVARADO & STEPHANIE PALUMBO
Editor/Colorist: GIOVANNI AUTRAN
Assistant Editors: JOSE ROMAN & JENNIFER ROBERTS
Post Producer: LESLIE YOON
GFX: DAVID WEINSTOCK, CLAUDIA PEREZ