IBM Watson + Alex da kid

“Watson analyzed five years' worth of cultural data – from news headlines and court rulings to movie synopses and Internet searches – and identified themes and trends, and people's emotions surrounding them. He also analyzed the lyrics and composition of 26,000 recent popular songs, determining ubiquitous emotions as well as common patterns in song structure.” – Rolling Stone

Credits:
Release Year: 2016
Client: IBM
Agency: OGILVY & MATHER
Production Company: THE MILL
The Mill Group Director of Emerging Tech: BOO WONG
The Mill Creative Director: RAMA ALLEN
The Mill Experiential Producer: LAUREN BICKERS
The Mill Creative Developer: MIKE MANH
The Mill Creative Developer: ERIC RENAUD-HOUDE
The Mill Creative Developer: CLAY BUDIN

Press:
(2017-01-30) Marr, Bernard. “Grammy-Nominee Alex Da Kid Creates Hit Record Using Machine Learning” Forbes 30 Jan. 2017.
(2016-11-03) Trust, Gary. “Alex Da Kid Hits Rock Charts with Watson BEAT Collab ‘Not Easy’” Billboard 3 Nov. 2016.
(2016-10-25) Darvillee, Jordan. “The Computer That Won Jeopardy! Inspired A Pop Song by Alex Da Kid Featuring Wiz Khalifa” Fader 25 Oct. 2017.
(2016-10-25) IBM. “How IBM Watson Inspired Alex Da Kid's New Song 'Not Easy'” Business Insider 25 Oct. 2016.
(2016-10-24) Dent, Steven. “IBM Watson Collaborates on EP with Grammy-winning Producer” Engadget 24 Oct. 2016.
(2016) “Music’s New Muse: IBM’s Watson is Alex Da Kid’s Collaborator on New Song ‘It’s Not Easy’” Rolling Stone.

Awards:
(2017) WPPED Cream Awards: “Not Easy” for IBM. Cognitive Music, a collaboration between Alex Da Kid and IBM Watson (Category: Direct, Subcategory: B2B)