AT&T & SAMSUNG: 5G AR FAN experience

“Partnering with Samsung and AT&T, we transformed the AT&T stadium (the world’s first 5G enabled stadium) into the world’s first ARCloud Ready venue.

Across more than two years, we’ve developed tools, processes and integrated emerging technologies, to pave the way for the next generation of AR. 

During the Dallas Cowboys NFL season, we brought fans closer to the action and their heroes via hyper-accurate, persistent, never-seen-before AR experiences that can be viewed from any seat in the stadium in real-time, including photo-realistic holograms, games, live stats and more – all powered by 5G on a phone. “ - Nexus Studios

Credits:
Release Year: 2019
Install Location: AT&T Stadium, Dallas, Texas
Project Type: Mobile, 5G, Augmented Reality (AR), AI, Location-based, Game, Real-Time, Volumetric, 2019-2020 Season Long Game Day Activation
Client: SAMSUNG
Production Company: NEXUS STUDIOS
Head of XR - Los Angeles: LUKE RITCHIE
Executive Producer, XR - Los Angeles: LAUREN BICKERS
Executive Producer, Interactive - London: COLIN DAVIS
Senior Producer, Interactive: JOANA GUIMARAES
Producer, Live Action: MICHAEL SCHLENKER 
Creative Director, Interactive: ALEX JENKINS
Creative Director, Live Action: ROGIER SCHALKEN
Technical Director: VEGARD MYKLEBUST
Creative Technologist: WILL CHERRY

Press:
(2019-11-04) Ogus, Simon. “Dallas Cowboys Team Up With Nexus Studios In Bringing Futuristic Augmented Reality To AT&T Stadium” Forbes 11 Nov. 2019.
(2019-10-31) Roettgers, Janko. “How Nexus Studios Plans to Bring Augmented Reality to Entertainment Venues” Variety 31 Oct. 2019.
(2019-10-16) Ritchie, Luke. “Enhancing Locations with hyper-accurate AR and 5G” Medium 10 Oct. 2019.